Explanation of demographics:
Young individuals between the ages of 10 and 30 are included in the demographics for my Cadbury's Dairy Milk advertising campaign. This is due to Diary Milk extremely high sugar content and lack of any other essential ingredients, which will appeal to the youthful market, who prefer plain chocolate bars with a lot of added sugar. Since both sexes adore chocolate, the Diary Milk brand is intended for both men and women. The target market leads an active social life while attending school or working, making Diary Milk chocolate convenient for on-the-go consumption.
The target market's interests may include engaging in energising activities, therefore since the Dairy Milk bar will be loaded with sugar, eating one will give them a boost. As most ethnic groups buy chocolate, the ethnicity will be mixed.
The conventions of television advertisements which I will use include:
- the logo of the brand
- music
- voiceover
- visuals
- narrative
The convention of radio adverts which I will use include:
- voiceover
- music
- actor dialogue
The Industry requirements for the Cadbury advertising campaign include:
- creating an original 30-second television commercial
- creating an original radio commercial; - taking into account the market and its target audience
- taking into account moral and legal considerations
- adhering to genre-specific codes and conventions
- ensuring that any music or audio is copyright-free
The advertising campaign will use radio and television as its media. Both a 30-second audio-visual ad and a 30-second audio ad will be produced for radio stations and television channels, respectively.
The creation of these advertisements will benefit from my experience in developing related items. Along with creating all the pre-production paperwork, I have also learned the radio for dialogue and sound effects.
I've also used Final Cut Pro, an editing programme I'll use to edit the video I shoot with my camera. In addition, I could research and created pre-production documents for the audio-visual output.
Hence, I will be able to create the greatest commercials quickly thanks to my prior experience with media tools and software to create similar products.
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