The history of the chocolate of the i have selected.

History of the Cadbury Chocolate bar

What product have I chosen and why?

The Cadbury Dairy Milk chocolate bar is the product I've selected to promote in the TV and radio commercials. Due to the flavours they offer viewers, this product is why I decided to do the advertisements. Additionally, this offer combines 1 popular item that audiences love to own. This product definitely demonstrates synergy. This means that I can double the number of people that watch this advertisement. 

When did Cadbury first launch the product?

In 1905, Cadbury introduced the Dairy Milk chocolate bar. It was first made available in Switzerland before being gradually made available everywhere else. The large population of Switzerland can be one explanation for this. This implied that the success or failure of the product was determined on the feedback Cadbury received. But throughout the past few years, this chocolate bar has consistently been reintroduced as a result of the rebranding.

Who do you think is the audience for the product?

I believe the product is a straightforward, basic item that consumers can grab on the move and is a tasty chocolate bar. I believe the market for this product is between the ages of 10 and 40. I believe this because milk chocolate is a food that people of these particular ages prefer.

Describe the packaging.

Over the course of the past five years since

the first debut, the packaging has grown and altered.

The product's designs all adhered to a professional aesthetic, nonetheless. The product's coloration is a consistent purple

and purplish shade. This demonstrated the milk's synergy. The product's present design is extremely straightforward. This served its audiences well by demonstrating both formality and informality. In other words, customers are drawn to pick up this product and excited to give it a bite.

An example of an _old advertisement campaign.

Analyse the advert.

Description of packaging.

The packaging itself has a straightforward colour scheme: purple. Audiences benefit from this since they can see the various

brands that are associated with one another. Because it is pleasant and not too potent, the package also includes one important ingredient that will influence audiences to choose.

Slogan

There is a glass and half for everyone, according to the slogan. It is therefore a

straightforward chocolate bar with a single ingredient of milk. This demonstrates that buyers are more drawn to this chocolate because it has more to offer.

Luxury? On the go? Everyday?

This item can be used daily. This is so that all clients can appreciate its simple and pleasurable ingredients. Additionally, this can encourage buyers to purchase more of it. Additionally, this product features a key component that unites the entire chocolate.

Potential Target Audience?

This chocolate, in my opinion, is suitable for everyone. This is because the chocolate is not overly opulent for consumers and is instead basic but attractive. Everyone should definitely recommend this because the ingredients are simple and delicious.

What ideas might you use to keep the brand consistency?

 

I might exploit the commercial's climax to maintain brand coherence. This is due to the fact that the advertisement's plot has a straightforward and appealing finale. I shall be constant with that one thing. The advertisement will be altered in every other way. This is because every aspect of the advertisement I intend to recreate differs significantly from the original.