Initial notes on chocolate bars

Cadbury caramel:

In Cadbury caramels packaging there is chocolate to show what's is going to be in the chocolate for example caramel. On the packaging there is also yellow writing to represent the caramel there is the colour purple on the packaging to represent the official Dairy milk colour there is also the milk picture on the packaging. The slogan for this chocolate is 'still got it. The chocolate taste very soft and it melts into your mouth as you place it in your mouth it melts in your mouth very fast and quick burst out with flavour. This chocolate is luxury because the caramel can be too sickening at times as its best to have it once in a while. The target audiences are adults because they have grown up eating this chocolate

 Cadbury white Oreo:

In Cadbury white Oreo packaging there is white writing to show us that there is white Oreo chocolate is in it to show what is in there to attract customers. On the packaging there is also white writing to represent the white chocolate and the Oreo the show what's inside of the packaging. The slogan for the chocolate is 'wonder filled' 'Milk favourite cookie' 'only Oreo'. The taste of the chocolate is when you first bite into it you would taste the white chocolate first then you would taste the Oreo and blast in. The chocolate is on the go because its not too sweet and its not sickening to keep eating. The target audiences are kids because it's a mix of chocolate and biscuits

 Cadbury Dairy milk Oreo:

In Cadbury Dairy milk Oreo packaging there is chocolate and Oreo this one is very similar to the white Oreo chocolate furthermore this one does not have white chocolate in it has the original chocolate in it also has the dairy milk picture on it. The slogan for this chocolate is 'wonder filled' 'Milk favourite cookie' 'only Oreo'. The taste of this chocolate is when you first bite into the chocolate you taste the chocolate first and then the Oreo blast in. This chocolate is on the go beacuse its not too sweet and its not sickening to keep eating. The target audience are kids because its a mix of chocolate and biscuit. 

 Cadbury Dairy Milk:

In Dairy Milk packaging is the original packaging is all purple with the milk picture on it and is just plain. The slogan on this chocolate is 'glass and a half' 'full of joy'. The taste of the chocolate is milk chocolate that is creamy and milk. This is a everyday chocolate since its a simple taste. The target audience for this chocolate are adults since its a simple plain chocolate. 

 Cadbury Dairy Milk Marvellous creations:

In Dairy Milk Marvellous creations packaging there is chocolate has a lot of colours going on the package and it shows how fun it is and attracts kids. The slogan for this chocolate is 'Marvellous creation JELLY POPPING CANDY' 'A glass and a half more'. The taste of the chocolate is milk chocolate that contains pop candy inside of it and it blast inside your mouth. This is a luxury design. This is because it brings two tastes in one. The target audience are children to 5-12 because it brings pop to the children. 

Taste testing

 

Advertising an Introduction

Advertising an Introduction

What is an advert?

A advert is a way to promote a product.

What is an advertising campaign?

A advertising campaign is a organized course to promote a advert. 

What different mediums can adverts appear in?

They can appear in outdoor advertising like billboards and broadcast such as television and radios.

What is the main purpose of an advert?

The main purpose of an advert is to get the product out there such as awareness. 

Find a you tube video of a Tv advert you think is successful and write 100 words about why you think it is good?

I think that the Cadbury Dairy Milk advert is successful because people buy the chocolate on a daily base and it's a very popular chocolate. It's a very simple milk chocolate that has no nuts or extra products in it which is very simple. Dairy Milk is very successful when u mention the name Cadbury people would instantly think off Dairy Milk chocolate. Cadbury, you would instantly think of Dairy Milk its purple packaging and the famous glass of milk and a half slogan. The famous Cadbury Dairy Milk chocolate bar was introduced in 1905. I think this advert is successful as many people buy and consume it today. 

https://www.youtube.com/watch?v=ZNRSHr3b4uA